Client Name
Year
Work Title
05
Diamond at Lowe's
MOTION GRAPHICS, ART DIRECTION
Challenge:
Diamond Cabinets, sold exclusively at Lowe’s, needed a compelling brand video that clearly communicated their value to customers in a crowded retail environment. The goal was to align messaging and aesthetics with both Diamond’s brand identity and Lowe’s customer expectations, while working within budget and timeline constraints.
Solution:
I led the motion graphics and art direction for the project, beginning with interviews of key decision-makers at Diamond Cabinets to uncover strategic goals and creative preferences. From there, I developed detailed storyboards and style frames to establish visual alignment. I then produced the final video using a combination of custom motion graphics and carefully selected stock footage to deliver a polished, on-brand visual narrative.
Diamond at Lowe's
05
MOTION GRAPHICS, ART DIRECTION
