Client Name
Year
Work Title
04
Apollo MFG
VISUAL IDENTITY, ART DIRECTION
Challenge:
Apollo was evolving beyond its roots in theatrical gobos into a broader spectrum of laser manufacturing services. They needed a new identity that captured this transformation—one that felt trustworthy, established, and distinctly American-made, without losing its connection to Apollo's legacy.
Solution:
Led the design and direction of a brand identity system that signals heritage, precision, and strength. The logo, typography, and supporting visuals were crafted to evoke the feeling of a company that’s been around for decades. The aesthetic blends industrial confidence with subtle nods to Apollo’s legacy in entertainment lighting and manufacturing. The resulting identity reinforces Apollo’s commitment to craftsmanship, innovation, and American-made excellence.
Apollo MFG
04
VISUAL IDENTITY, ART DIRECTION
