Client Name
Year
Work Title
03
Cummins
Visualizing Advanced Turbocharger Engineering
Enterprise Rebrand Across Three Business Units
Cummins needed a clear way to communicate the performance and engineering advantages of a next-generation turbocharger whose most important innovations were internal and unseen. I led the art direction and visual storytelling for a system designed to reveal complex mechanics in a way that could scale across technical and non-technical audiences.
The work translated detailed engineering input into a controlled 3D and motion framework, using precision, clarity, and restraint to explain function without oversimplification. The resulting assets supported sales, trade shows, and digital channels, giving Cummins a repeatable model for visualizing complex product innovation.
Solution:
As Art Director, I led a team of designers and 3D artists to bring the concept to life. We built a fully custom 3D scene that allowed for complete control over how the turbocharger was presented. I directed the visual storytelling and motion graphics, making sure every detail was both accurate and compelling. With input from Cummins engineers, we animated key components, added callouts, and used exploded views to clearly communicate how the system works. The final piece was used across platforms including sales presentations, trade shows, and digital marketing. It helped simplify a complex product and highlight its performance advantages.
Cummins
03
Visualizing Advanced Turbocharger Engineering
