As Art Director, I led a team of designers and 3D artists to bring the concept to life. We built a fully custom 3D scene that allowed for complete control over how the turbocharger was presented. I directed the visual storytelling and motion graphics, making sure every detail was both accurate and compelling. With input from Cummins engineers, we animated key components, added callouts, and used exploded views to clearly communicate how the system works. The final piece was used across platforms including sales presentations, trade shows, and digital marketing. It helped simplify a complex product and highlight its performance advantages.