Client Name
Year
Work Title
02
Cytiva
Touchless Interactive Platform for Biopharma Education
Enterprise Rebrand Across Three Business Units
Cytiva needed a way to communicate a complex, end-to-end biomanufacturing workflow without physical interaction, at a moment when clarity, safety, and speed were non-negotiable. I led the design and experiential direction of a hands-free digital platform that translated a highly technical process into a clear, navigable system.
The experience used motion and gesture-based interaction to guide users through Cytiva’s integrated offering, from research through delivery, without relying on traditional UI conventions. The result was a scalable, hygienic platform built to support education, engagement, and high-stakes communication in a constrained environment.
Solution:
Led the design and development of a motion-controlled, touchless application that allowed users to navigate a complex biopharma narrative through gesture-based interactions. The experience visualized Cytiva’s full-service offerings—from early-stage research to sterile filling and delivery—in a clean, intuitive interface supported by animated transitions, motion graphics, and layered storytelling. The result was an engaging, hygienic solution that reinforced Cytiva’s leadership in streamlining therapeutic development during a time when speed and safety were more important than ever.
Cytiva
02
Touchless Interactive Platform for Biopharma Education
