Client Name
Year
Work Title
03
Cytiva
MOTION GRAPHICS, UI/UX DESIGN, ART DIRECTION
Challenge:
During the COVID-19 pandemic, Cytiva needed an interactive experience that could communicate their “Idea to Injection” approach without requiring physical contact. The challenge was to design and develop a completely hands-free app that visually guided users through Cytiva’s integrated biomanufacturing workflow across both drug substance and drug product stages.
Solution:
Led the design and development of a motion-controlled, touchless application that allowed users to navigate a complex biopharma narrative through gesture-based interactions. The experience visualized Cytiva’s full-service offerings—from early-stage research to sterile filling and delivery—in a clean, intuitive interface supported by animated transitions, motion graphics, and layered storytelling. The result was an engaging, hygienic solution that reinforced Cytiva’s leadership in streamlining therapeutic development during a time when speed and safety were more important than ever.
Cytiva
03
MOTION GRAPHICS, UI/UX DESIGN, ART DIRECTION
